Asim Sarwar


Independent Agent


Kid Yamamoto, my street dance battle in Osaka, or how I got lost and found in the Egyptian desert.


What’s in a surname? Well, let’s just say that when yours means “leader” you may have to work harder than the average bloke on your life’s journey. Asim began his as a teen in London when he plunged into the world of Mixed Martial Arts, gradually transforming himself from skinny dweeb into hard man. Learning about the K-1 and Pride leagues imbued him with a fascination for Japanese culture in general and Bushidō (the way of the samurai) in particular, which culminated in his reading Miyamoto Musashi’s The Book of Five Rings – a classic that remains a major influence in his personal and professional life. Before long he was here, training with MMA superstars while continuing his education at Konan Boys High School and Konan University in Kobe, where he studied Japanese. Then it was career time. Nothing fit Asim’s love of people, communication and a high-performance work environment so well as recruitment, but where was the firm to match his own humanitarianism and progressive mindset? “The Agency represents a return to what is important,” he says, “by promoting collaboration and success for all parties without sacrificing integrity. At the same time, we push the boundaries.” Admired for his empathy, discipline and knowledge, Asim nourishes his soul with nature, philosophy, literature, music and the arts. And if that doesn’t sound like the stuff of leadership, drop by the office and see for yourself just how well a man can fulfil his moniker.

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Values: A message to our awesome tribe

Years from now, you may not remember the particulars of deals you closed at Zensho (or what the returns were). You will remember your colleagues and how it felt to work with them. The imprint you left on the world.

We invited you to join our tribe because you impressed us as someone who shares values intrinsic to our culture. But just to ensure we’re totally on the same page, here they are, spelled out in black and white and trimmed in our corporate colors.

Freedom is Zensho’s central pillar. Beyond the mere state of being free, for us the word carries with it a sense of obligation: “Freedom to…” What follows should define you as a person. Of course, to provide your business community with amazing service, but also to engage and give back to the world. And that’s where Autonomy comes in. Unlike the general implications of self-rule, ours leads not to detachment but to a broad and radical sense of interconnectivity. One that enables each of us to commune with others in infinite ways. Together, these two values empower you like nothing else on earth, and they’re here waiting for you.

So, what do we ask in return?

Transparency means not only having open books, but being one yourself. No secrets or ulterior agendas. It is to share personal and industry information without seeking to leverage it for profit or motivate others in any way. Its cousin, Clarity, is about including precision and context in the communication process. At Zensho, we always try to anticipate the details a fellow partner might need and supply them up front.

Which leads us to…

Collaboration. That is, to cooperate meaningfully. Because only through recognizing individual strengths can we thrive as a whole. For us, collaboration requires presence as we listen and respond, evolving toward a collective goal represented by the name of our charity initiative: Ayni (reciprocity). This can’t exist without Collegiality. How we care for each other and the tribe as a whole, share both opportunity and responsibility with open hearts – that’s what empowers us to excel as a firm.

With these six in place, our seventh value happens all by itself.

Harmony. When your environment manifests balance between all people and things – even forces that oppose each other – life just flows. Living completely becomes a state of being. After all, that’s the very meaning of Zensho.