ASK ME ABOUT
Kid Yamamoto, my street dance battle in Osaka, or how I got lost and found in the Egyptian desert.
AND FOR THE REST OF THE STORY
What’s in a surname? Well, let’s just say that when yours means “leader” you may have to work harder than the average bloke on your life’s journey. Asim began his as a teen in London when he plunged into the world of Mixed Martial Arts, gradually transforming himself from skinny dweeb into hard man. Learning about the K-1 and Pride leagues imbued him with a fascination for Japanese culture in general and Bushidō (the way of the samurai) in particular, which culminated in his reading Miyamoto Musashi’s The Book of Five Rings – a classic that remains a major influence in his personal and professional life. Before long he was here, training with MMA superstars while continuing his education at Konan Boys High School and Konan University in Kobe, where he studied Japanese. Then it was career time. Nothing fit Asim’s love of people, communication and a high-performance work environment so well as recruitment, but where was the firm to match his own humanitarianism and progressive mindset? “The Agency represents a return to what is important,” he says, “by promoting collaboration and success for all parties without sacrificing integrity. At the same time, we push the boundaries.” Admired for his empathy, discipline and knowledge, Asim nourishes his soul with nature, philosophy, literature, music and the arts. And if that doesn’t sound like the stuff of leadership, drop by the office and see for yourself just how well a man can fulfil his moniker.